Dawn Devirgilio | Proven Digital Marketer

Hi, I’m Dawn… sports fan, fashionista, foodie, and proven marketer.

About Me

Nice to e-meet you. I’m a hard-working, fun-loving marketer who’s ultra passionate about storytelling, innovative experiences and customer journeys.

My Home
My Work
My Attitude
My Teams
My Gadgets
My Style
My Future

My Home

I’m a born and bred Hoosier, and I love everything Indianapolis has to offer—the people, the local farms and restaurants, the expanding downtown neighborhoods, and the booming tech scene. I also love to travel, and I’ve lived in some cool places, but Indiana will always be home.

My Work

I fully believe in the power of software to improve the job of marketers and the lives of consumers. I am a self-proclaimed social media geek, and I love the way it connects people across distances and backgrounds. I and am fascinated by the effect it can have on a brand, community, or person.

My Attitude

I truly enjoy working in a collaborative team environment that expands the minds and nurtures the career growth of all members. I am comfortable working for a company of any size as long as it’s led by effective leaders with inspiring vision.

My Teams

I’m a huge sports fan. I consider myself a professional sideline cheerleader for the Indiana Hoosiers (my alma mater), Michigan State Spartans (my childhood stomping grounds), Indianapolis Colts, Detroit Red Wings, and Chicago Cubs.

My Gadgets

I like to stay on top of the latest tech trends and devices. I’m an early adopter and unabashed collector of all things Apple. You’ll rarely find me without my iPhone, iPad Mini, MacBook Pro, and Apple TV.

My Style

I believe clothes and accessories are key components of one’s personal brand. I love fashion and am creatively inspired by runway shows, #OOTD (Outfit of the Day), shoes, and handbags.

My Future

I aspire to be the Don Draper of the 21st century. If I’m lucky, I’ll one day be able to influence the digital marketing industry as a CMO.

My Experience

I’m a creative and energetic marketing leader who enjoys working in a fast-paced environment and is passionate about customer storytelling and delivering innovative experiences. Check out my work experience below to see where I’ve been!

2004

Bachelor of Arts in Telecommunications

Indiana University, Bloomington
- Minor in Business
- Emphasis in Marketing, May 2004
April 2017 - August 2020

Salesforce - Director, Customer Marketing

Indianapolis, IN
- Create real connections with customers to ensure success throughout the relationship lifecycle. Build relationships by truly getting to know customers, engaging in a mutually beneficial relationships with them to help them achieve their unique needs in addition to ours.
- Build rapport with internal stakeholders so they have the success stories they need to increase cross-sell and up-sell opportunities, referrals and renewals.
- Develop strategic customer success engagements across the Salesforce portfolio that highlights customer Trailblazers and their use of Salesforce technology.
- Ensure my team is tracking towards goals and appropriately implementing new programs. Set clear communication with each team member’s priorities, coaching them through difficult scenarios or conversations along the way.
Aug 2014 - April 2017

Salesforce - Senior Manager, Digital Communications

Indianapolis, IN
- Lead a team of digital marketers responsible for creating cross channel journeys that leverage the Salesforce Marketing Cloud product suite to inspire customers, prospects, partners, employees, and influencers.
- Measure the impact digital communications has on marketing contributed pipeline. Utilize data analysis to drive continual improvement in digital communication programs.
- Create unique event journeys (email, mobile, social, and web) for tier 1 events like SXSW, Cannes, Connections, Salesforce World Tour, and Dreamforce allowing attendees to experience the value of the Marketing Cloud and Salesforce platforms.
- Implement scalable solutions for digital marketing campaigns within Marketing Cloud. Launch a global preference center that simplifies subscriber data management, empowers subscribers, and provides a best-in-class preference management experience.
- Grow our audience across email, mobile, and social; engage in meaningful interactions across all channels; and integrate journeys into every Marketing Campaign to drive accelerated growth for Salesforce.
Jun 2013 - Aug 2014

Salesforce - Global Social Media Manager

Indianapolis, IN
- Developed, managed, and executed an integrated global social media strategy to achieve business objectives on behalf of ExactTarget Marketing Cloud. Acted as both the public face of ExactTarget’s social media efforts and a capable coordinator, empowering voices from across the entire global organization to leverage social media.
- Delivered world-class social experiences at tier 1 events, including SXSW, Cannes Lion, Connections, and Dreamforce. Used social to enhance tier 1 events for attendees, while creating a social experience for those “watching” on social.
- Became the social thought leader by establishing best practices, creating enablement programs, and participating in roadshows to properly train stakeholders.
Dec 2012 - Jun 2013

ExactTarget - Global Social Media Manager

Indianapolis, IN
- Developed, managed, and executed an integrated global social media strategy to achieve business objectives on behalf of ExactTarget Marketing Cloud. Acted as both the public face of ExactTarget’s social media efforts and a capable coordinator, empowering voices from across the entire global organization to leverage social media.
- Delivered world-class social experiences at tier 1 events, including SXSW, Cannes Lion, Connections, and Dreamforce. Used social to enhance tier 1 events for attendees, while creating a social experience for those “watching” on social.
- Became the social thought leader by establishing best practices, creating enablement programs, and participating in roadshows to properly train stakeholders.
Mar 2012 - Dec 2012

ExactTarget - Analyst Relations & Social Media Manager

Indianapolis, IN
- Led analyst relationships with Forrester, Gartner, Altimeter Group, and industry research firms.
- Was responsible for the development and promotion of ExactTarget’s social media marketing content, closely aligning content with corporate goals and empowering internal brand advocates in social.
- Grew ExactTarget’s tier 1 social audience by 88% YOY and expanded ExactTarget’s social presence across Google+, Pinterest, and Instagram.
Mar 2010 - Mar 2012

ExactTarget - Product Marketing Manager Social

Indianapolis, IN
- Owned ExactTarget’s social portfolio of features and services. Was an original member of the Social Media Lab in San Francisco evangelizing social product offerings, diving deep into the market and developing product and go-to-market proposals for ExactTarget’s social products.
- Aligned with sales to interact with customers and prospects to build personas, understand customer needs, and drive sales opportunities.
Jun 2008 - Mar 2010

ExactTarget - Internet Marketing Specialist

Indianapolis, IN
- Managed all company web-based marketing efforts, including microsites, landing pages, pay per click (PPC) campaigns, search engine optimization (SEO), and social media.
Jul 2005 - Jun 2008

GlasCraft, Inc - Sales & Marketing Assistant

Indianapolis, IN
- Salesforce.com administrator for GlasCraft’s CRM system. Responsibilities included managing users and customizing the application to work for GlasCraft’s needs. Worked with management to completely overhaul the processing of leads to opportunities, which helped salesmen keep track of prospects.
- Responsible for GlasCraft’s ExactTarget email program. Duties included integrating contacts with the Salesforce CRM system, and creatively designing and sending new email campaigns.
- Coordinated a Distributor Conference, a three-day meeting of 125 of GlasCraft’s Distributors from all over the world.
Sep 2004 - May 2005

e-Practical Solutions - Internet Marketing Associate

Indianapolis, IN
- Project manager for various agency clients. Responsibilities included designing and implementing an e-mail marketing campaign, managing interns, and strategically marketing their digital campaigns.

My Skills

I’ve learned a lot in my 10 years of experience in digital marketing. Here’s a few things I know best and the tools I use to get the job done each and every day.

Digital Marketing
Email, Mobile, Social Marketing
Customer Journeys
Marketing Strategy
B2B Marketing
Social Media
Product Marketing
Salesforce Sales Cloud
Salesforce Marketing Cloud
Microsoft Office
Adobe Suite
Adobe Analytics

Conferences Attended

Attending industry conferences combines two things I love—tech and travel. I’ve had the opportunity to interact with true industry experts at these phenomenal shows.

SXSW
Cannes Lion
Dreamforce
Salesforce World Tour
Connections
Adobe Summit
Forrester Marketing Leadership Forum
Gartner Digital Marketing
Internet Retailer
Ad:tech
Social Fresh
Social Media Marketing World

Let's Connect

Give me a call, drop me a line, or ping me on social! I’d love to find out more about you and your team.

Download My Resume

Hi, I’m Dawn… sports fan, fashionista, foodie, and proven marketer.

About Me

My Experience

My Skills

Digital Marketing

Email, Mobile, Social Marketing

Customer Journeys

Marketing Strategy

B2B Marketing

Social Media

Product Marketing

Salesforce Sales Cloud

Salesforce Marketing Cloud

Microsoft Office

Adobe Suite

Adobe Analytics

Conferences Attended

SXSW

Cannes Lion

Dreamforce

Salesforce World Tour

Connections

Adobe Summit

Forrester Marketing Leadership Forum

Gartner Digital Marketing

Internet Retailer

Ad:tech

Social Fresh

Social Media Marketing World

Let's Connect